By 1976, the company’s electric guitars had gained a level of quality and the name was changed to "Hondo II" to reflect that. In 1972, they began selling electric guitars, mostly copies of Teisco models. Hondo initially produced a line of classical and folk guitars. The new company introduced modern American and Japanese production methods to the Korean market, while taking advantage of the low-wage level in Korea to offer inexpensive, entry-level guitars. Samick formed a joint-venture with Texas-based IMC (International Music Company) to create the Hondo brand.
Samick's Incheon, South Korea automated production facility.ĭuring this same period, the company began to step-up the quality of its guitar production. By 1970, its production capabilities had developed sufficiently for it to launch its first grand pianos. In 1965, Samick began production of acoustic guitars for the Korean market as well as for export to fulfill the demand for cheap Asian-made guitars that overwhelmed the market during this decade. Within two years, they began building their own upright pianos, using imported parts. Originally, they were an importer for Baldwin Pianos to Korea. Samick was founded in 1958 by Hyo Ick Lee, with the goal of "enriching human life through music, the universal language".
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